recasting ordinary

In a category once defined purely by function, Whisper transforms menstrual care as the voice of a new generation

Inspired by the evolving, multifaceted needs of Gen Z women in China, each sub-brand of Whisper is redefined with a distinct proposition, yet undeniably under the umbrella of one mother brand. Whisper becomes an essential part of her lifestyle that is attuned to the rhythm of her modern, ever-changing world

Through design, product innovation, and a clear visual narrative, the brand redefines engagement with care—infusing style, relevance, and confidence into every aspect of her life

Brand identity | creative direction

Whisper Brand Architecture, greater china