modern allure

Building on the global identity, Head & Shoulders was reimagined for China as a modern symbol of scalp care. The new expression balanced scientific credibility with aesthetic elegance, merging global insight with local resonance.

Through redesigned eCommerce platforms, immersive pop-up stores, and refined product and model photography, the brand was brought to life across every touchpoint. The result was an identity that elevated function into beauty—transforming Head & Shoulders into a contemporary celebration of care, confidence, and innovation