tarot tales
Whisper’s narrow-folded pads transcend function to build an emotional connection with young Chinese women and their romantic spirit
Inspired by the fascination for fortune telling, the packaging design transforms the everyday into an enchanting moment of delight. Each wrapper becomes a small discovery, adorned with illustrations that evoke wonder and empowerment. The design integrates seamlessly into shoppers' world, encouraging young women to embrace their cycle with confidence and flair
creative direction | package design
Whisper Narrow-Folded, greater china














Credits
DESIGN
NiCE Nicosia Ltd.
ARTWORK & MOCK-UP PRODUCTION
InnolabX
Phototype (Olberding Brand Family)
Schawk (SGK Inc.)
P&G TEAM
Artwork planning
Consumer, Market Knowledge & Insights
Brand & Marketing
Product Supply
Research & Development