tarot tales

Whisper’s narrow-folded pads transcend function to build an emotional connection with young Chinese women and their romantic spirit

Inspired by the fascination for fortune telling, the packaging design transforms the everyday into an enchanting moment of delight. Each wrapper becomes a small discovery, adorned with illustrations that evoke wonder and empowerment. The design integrates seamlessly into shoppers' world, encouraging young women to embrace their cycle with confidence and flair

creative direction | package design
Whisper Narrow-Folded, greater china

Credits

DESIGN

NiCE Nicosia Ltd.

ARTWORK & MOCK-UP PRODUCTION

InnolabX

Phototype (Olberding Brand Family)

Schawk (SGK Inc.)

P&G TEAM

Artwork planning

Consumer, Market Knowledge & Insights

Brand & Marketing

Product Supply

Research & Development